Almost every business has work that is repeated, slow and dull. The hard question is where to start. Choosing the wrong first process can waste effort and make people doubt the whole idea. Here is a simple way to choose, and some examples. Signs of a good first process It…

Companies that are launching a product, entering a new market or growing fast often need senior help in marketing, go-to-market or business development. A full-time senior hire is not always the right answer. There are four common alternatives, and they are often confused. Here is what each means in plain…

Most outbound sales starts with a list. Someone buys or builds a list of companies that fit a profile, and a team writes to everyone on it. The trouble is timing. A company that fits your profile may have no reason to talk to you this quarter, while another, not…